end of season sale - 50% of the profit from each Scrunchie will be donated to the Food Bank

About Us

UNITY by Top Notch Scrunchie is more than just a scrunchie, it is a symbol of coming together, giving back, and upcycling. UNITY has been made possible by the generous donations of creatives across Canada that see the value in uniting for a greater cause.  All UNITY by Top Notch scrunchies are handmade in London, Ontario. Upcycling, protecting your hair and giving back are possible in a single scrunchie.

The UNITY by Top Notch Scrunchie fabrics are donated by Smythe Inc., Hilary MacMillan and Carmen De Young. The sewing services provided by Marian Wattage. The branding services and packaging artwork are donated by Alixandra Jade Art & Design Co. The photography services are donated by Alexandra Valencia and the social media services donated by Tony Lei and Juliane Ferreira. The website design and layout by Intelry Inc.; Shahzeb and Shahzad.

The Team:

Jessica Gilhula - Chief Creative Officer

As the Founder of Top Notch, Jessica is known for her passion to serve, the ability to build meaningful relationships and her years of experience in sales. She greatly enjoys helping others and making a difference. Her commitment to making a difference has been the key to her own success. She started Top Notch at the beginning of 2020 and she continues to build the brand on quality, relationships, giving back and taking the steps to be more sustainable.

Alixandra Jade - Artist

Alixandra Jade Art & Design Co. is a multidisciplinary art and design company specializing in hand painted murals to help enhance and personalize homes, businesses, and communities.

Owner and artist, Alixandra Jade, started her art career off as lululemon’s infamous 'Chalk Chick' with over 100 chalk art creations in their stores across North America. Using that experience she quickly transitioned into a professional muralist. Alixandra has created artwork in a variety of places from restaurants to educational facilities to multi-million dollar homes. Some clients Alixandra Jade has worked with include Rogers Place, The Brick, Lululemon, Boston Pizza, Porsche, Mercedes-Benz, and Holt Renfrew.



Marian Wattage - Seamstress

Marian is a skilled seamstress with over 20 year of experience in sewing and altering for large corporations and clients. She has worked in apparel, design fabrication and alterations.

Alexandra Valencia - Photographer

Alejandra Valencia owns and operates Prisma Photography Studio in London, ON. She is a certified photographer with over ten years of experience. She is uniquely passionate about capturing images that are well-crafted technically and appealing to the emotional component of the moment. Her approach is unique and creative with a fast turnaround time. She strives to make every client feel comfortable when working with her. She keeps it simple, celebrating the enjoyment of art and having fun with people.



Mary- Kathleen Kearns - Model

MK Kearns is a recent business graduate from Lambton College, and will be continuing her education this September in an esthetician program. In 2015, she was an international model who traveled to Asia. This is where she fell in love with reducing her impact on earth. She is concerned with leading a sustainable lifestyle through using reusable household products, a vegetarian diet and thrifting clothes.

Zoe van Niekerk

Zoe is the founder of Bean Creative, a local below the line digital agency based in London, ON. She has over 8 years of experience in sales and marketing and has a passion for brands. She has helped numerous brands to build strong relationships, brand trust, and loyalty while driving online engagement and awareness. Zoe was recognized as one of the Top 40 Women in MICE (Meetings, Incentives, Conferences, and Events) in 2017. Outside of work she is an avid dog lover, with four fur babies of her own, enjoys a good glass of wine, and is a free spirit at heart. 

Intelry Inc. - Website Service

Intelry Inc. is a full featured Digital Agency based in Canada that focuses on innovation, UX and new technologies. They can help emerging businesses get off the ground and grow into successful companies.


Andrea Lenczner & Christie Smythe - Co-Designers

Friends first, now co-founders and designers, Andrea and Christie launched SMYTHE in 2004.  Coming from two different business backgrounds and design styles, Andrea and Christie were on a unified mission to perfect one thing: the woman’s blazer. Advanced styling, methodical tailoring, impeccable construction and designed to embolden the women who wear it; SMYTHE is the perfectly fitted blazer.  After 15 years, they have expanded beyond blazers to a full ready-to-wear collection.



Hilary MacMillan - Designer 

Hilary MacMillan is a cruelty-free, size inclusive womenswear brand based in Toronto, Canada. The eponymous brand was founded in 2013 and is renowned for offering versatile contemporary pieces in timeless silhouettes. The brand focuses on using high-quality, cruelty-free fabrics to design ready-to-wear pieces in bold colours and textures with the modern-day consumer in mind.



Carmina de Young - Sustainable Designer

Carmina leads with her heart. If you’ve met Carmina then you already know this to be true, her strong core values and desire to give back to her community was instilled in her by her mother, Mari.

Carmina oversees overall strategy in addition to her day job in design development and managing our production floor. As owner and visionary, she also leads business development. She immigrated to Canada from Puebla Mexico in 2000 and earned a fashion design diploma in 2009. She incorporated in 2018 with a drive to change fashion’s impact on the environment and create employment opportunities for new Canadians.